Zack Charney Cohen

Directed Sphere Studios' 18K brand-identity campaign in Sphere-native Immersive 18K format, shot on Big Sky. Segment debuted during Lenovo's CES 2026 keynote before 14,000 attendees and 36M livestream viewers, generating 14M+ additional social impressions, with reusable assets powering the Studio VIP showreel and downstream marketing campaigns.

Key creative stakeholder in the OOH / Exosphere campaign packaged with the Lenovo event. This campaign connects the high performance compute story of Lenovo with the ambitious industry-first challenge of working with Big Sky footage, while focusing on results: The mesmerizing and inspirational scenes that have resulted from the synergy of these two technologies and companies.

Directed shoot for Exosphere artist UON Visuals — designing the artist intro to compliment his unique visual style. Established and deployed a flexible cinematographic framework to repurpose this setup on the day for multiple different campaigns with distinct aesthetic needs.

A pivot to business continuity during 2020, rapidly deployed PCoIP solutions to not only maintain sales demo pipelines and cycles, but also solved remote high-performance media editing as a value add for existing customers. Mindhunter provided courtesy of content partner David Fincher.

As technology stacks increase in complexity, sometimes the best performing content is just speaking to baseline product differentiation and positioning. Understanding the active questions and conversations in the user community does a lot of heavy lifting, and builds trust.

Experiential B2B product validation. Designed and built a demo center at OpenDrives headquarters for customers to bring their own content or come play with high end cinematic content at high-resolution to drive home the real-time performance of editing and color correction. Converts a shelf of hard drives into a consistent "Wow" moment.

Lead the Big Sky AI Training Unit for The Wizard of Oz experience, designing shoots and delivering 18K motion assets of performance, costume, and character reference for superresolution training.

Tested and established native and hybrid generative AI pipelines, directing 2D and 3D animation for an internal series.